In today’s digital age, there are numerous ways to attract and engage customers, including email marketing, social media, display advertising, and pay-per-click. However, as inboxes overflow and ad blockers become more popular, businesses are turning to verified WhatsApp to create promotional and transactional messages that reach out to customers instantaneously. A personalized SMS to the receiver will result in higher engagement and conversion. Why? Because Whatsapp is a direct channel that customers pay attention to throughout the day, and when you send a message on whatsapp that is timely, easy to digest, and relevant to the recipient, it is difficult for them to ignore it.
