The most basic method of making an online presence is via Digital marketing. Today this is the most widely chosen method of marketing as this is cheaper and more effective. So what exactly is Digital Marketing? Any marketing technique done online or any type of marketing that uses electronic devices is generally termed Digital Marketing. It is used to promote any product or offer in an eye-catching manner. TV ads, Social Media paid ads, search engine marketing, etc fall under the umbrella of digital marketing. Now let's see how and why it is a better form of marketing.